This is an odd one, but the very lovely people from Vita Coco asked me to come up with an equation for their drink. Look how fun it looks in it’s tetra pack! The similarity to this Margiela look from last season was inescapable, how could I say no??? Apparently there will be plenty of it to drink at the upcoming NYC and London fashion week on schedule shows…
This was posted by Jonathan on the 10th of February, 2010 and filed under Uncategorized
I recently did a little interview with Vice Magazine which you can read here. They asked me to create a fashematics for them and this seemed like the perfect thing to me.
This was posted by Jonathan on the 9th of February, 2010 and filed under Uncategorized
Tagged: Garbage Pail Kids, Rupert Murdoch, Vice Magazine
This was posted by Jonathan on the 6th of February, 2010 and filed under Givenchy
Tagged: Oyster, Robert Smith
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Comment by plast!c — February 9, 2010, 7:17 pmThe lips and the shell have done this Givenchy look, that’s amazing! I appreciate your sensibility based on details of runway looks.
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Comment by Livia Popp — April 21, 2010, 7:43 amChloe Sevigny wore something similar to the Golden Globes , and Chace Crawford ripped it.Not that I dont aprecciate HC or Givenchy , but both the dresses looks like crabcakes and brain.
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Comment by kelly — July 4, 2010, 7:28 pmJust found you via a considered ensemble and well… I’m in love. Your equations have me all twitterpated. xo K

This was posted by Jonathan on the 2nd of February, 2010 and filed under Armani Privé
Tagged: Breast Implants, Pill Packet
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Comment by lovethis6969 — February 2, 2010, 11:58 pmOMG. this is beyond hilarious. When i first saw photos from the Armani show i almost died. It is a fabulous look but she really does look like a silicon breast implant!! but a fashionable one
you hit the nail on the head. -
Comment by Lightning Heart — February 3, 2010, 5:14 ambahahahahahah genius!
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Comment by human highway — February 3, 2010, 10:14 amWOW this is a fantastic interpretation, gave me a nice laugh
well done! -
Comment by The Fake Sartorialist — February 3, 2010, 10:56 pmWhen double D just isn’t enough… you’ve gotta go full body.
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Comment by lisa — February 5, 2010, 9:09 amI love what you do it is really cleaver
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Comment by Heather — February 9, 2010, 9:30 pmIf only you had a $ for every hour spent pentooling.
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Comment by Jonathan — February 10, 2010, 10:32 pmI know… even a couple of cents would do!
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Comment by Marta mira alrededor — February 19, 2010, 6:42 amAB-SO-LU-TA-MEN-TE GENIAL!!!!
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Comment by ana kucera — March 17, 2010, 1:23 pmpléc – huge bubble paper








as a huge fan of vita coco & margiela…thank u for this. simply awesome.
I love your site. It’s so fun to look over.
Amazing! So funny!
fuck yea love this blog totally
what a funny but cool equation!
This is so cute, I love Baloo and I absolutely adore Vita Coco! Haha I’m totally printing this.
Yeah Vita Coco! The best coconut water out there
vita coco tastes so good and has so many different flavors!
Im such a big fan of vita coco! It’s all natural and tastes better than other coconut waters out there. I love the peach, mango flavor and mixing it in cocktail is fantastic.