This is an odd one, but the very lovely people from Vita Coco asked me to come up with an equation for their drink. Look how fun it looks in it’s tetra pack! The similarity to this Margiela look from last season was inescapable, how could I say no??? Apparently there will be plenty of it to drink at the upcoming NYC and London fashion week on schedule shows…

Vita Coco!

This was posted by Jonathan on the 10th of February, 2010 and filed under Uncategorized
Tagged: , ,
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. as a huge fan of vita coco & margiela…thank u for this. simply awesome.

    Comment by Nina — February 11, 2010, 12:32 pm

  2. I love your site. It’s so fun to look over. :D

    Comment by Erik — March 1, 2010, 7:41 pm

  3. Amazing! So funny!

    Comment by Camila F. — March 4, 2010, 3:51 pm

  4. fuck yea love this blog totally

    Comment by martina — March 10, 2010, 3:39 am

  5. what a funny but cool equation!

    Comment by suit — March 10, 2010, 8:51 am

  6. This is so cute, I love Baloo and I absolutely adore Vita Coco! Haha I’m totally printing this.

    Comment by Rebecca — May 3, 2010, 10:54 am

  7. Yeah Vita Coco! The best coconut water out there

    Comment by Justin — June 23, 2010, 10:26 am

  8. vita coco tastes so good and has so many different flavors!

    Comment by drew — July 8, 2010, 12:01 pm

  9. Im such a big fan of vita coco! It’s all natural and tastes better than other coconut waters out there. I love the peach, mango flavor and mixing it in cocktail is fantastic.

    Comment by Jainey — September 1, 2010, 8:19 am

I recently did a little interview with Vice Magazine which you can read here. They asked me to create a fashematics for them and this seemed like the perfect thing to me.

Vice Magazine

This was posted by Jonathan on the 9th of February, 2010 and filed under Uncategorized
Tagged: , ,
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


Givenchy, Spring 2010 Couture

This was posted by Jonathan on the 6th of February, 2010 and filed under Givenchy
Tagged: ,
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. The lips and the shell have done this Givenchy look, that’s amazing! I appreciate your sensibility based on details of runway looks.

    Comment by plast!c — February 9, 2010, 7:17 pm

  2. Chloe Sevigny wore something similar to the Golden Globes , and Chace Crawford ripped it.Not that I dont aprecciate HC or Givenchy , but both the dresses looks like crabcakes and brain.

    Comment by Livia Popp — April 21, 2010, 7:43 am

  3. Just found you via a considered ensemble and well… I’m in love. Your equations have me all twitterpated. xo K

    Comment by kelly — July 4, 2010, 7:28 pm

armani-prive

Armani Privé, Spring 2010 Couture

This was posted by Jonathan on the 2nd of February, 2010 and filed under Armani Privé
Tagged: ,
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. OMG. this is beyond hilarious. When i first saw photos from the Armani show i almost died. It is a fabulous look but she really does look like a silicon breast implant!! but a fashionable one ;) you hit the nail on the head.

    Comment by lovethis6969 — February 2, 2010, 11:58 pm

  2. bahahahahahah genius!

    Comment by Lightning Heart — February 3, 2010, 5:14 am

  3. WOW this is a fantastic interpretation, gave me a nice laugh :) well done!

    Comment by human highway — February 3, 2010, 10:14 am

  4. When double D just isn’t enough… you’ve gotta go full body.

    Comment by The Fake Sartorialist — February 3, 2010, 10:56 pm

  5. I love what you do it is really cleaver

    Comment by lisa — February 5, 2010, 9:09 am

  6. If only you had a $ for every hour spent pentooling.

    Comment by Heather — February 9, 2010, 9:30 pm

  7. I know… even a couple of cents would do!

    Comment by Jonathan — February 10, 2010, 10:32 pm

  8. AB-SO-LU-TA-MEN-TE GENIAL!!!!

    Comment by Marta mira alrededor — February 19, 2010, 6:42 am

  9. pléc – huge bubble paper

    Comment by ana kucera — March 17, 2010, 1:23 pm