fashematical-cover

r-01r-04r-05z-03z-04z-06

To commemorate my 50th fashematics equation (I think I’m actually up to 55 or so, but who’s really counting?), with the help of IzRock Pressings, I created this zine of my favourite looks from the Spring/Summer 2010 runway shows. FASHEMATICAL is a collection of illustrations reinterpreting the stars of the catwalk as part of either a horde of zombies or an army of robots, hell-bent on taking planet Earth for themselves. Featuring clothes by Prada, Bernhard Willhelm, Balenciaga, Alexander McQueen, John Galliano, Chanel and more…

20 pages
195mm x 255mm (portrait)
mono (black)
saddle-stitched in a flip-flop back-to-front style so that the zine can be read in either direction
edition of 200
signed and numbered.

$10 (AUD) + shipping

BUY IT HERE!

This is my attempt at buying more time to spend time on fashematics, so if you can, please help me continue deriving equations!

FASHEMATICAL #1

This was posted by Jonathan on the 30th of November, 2009 and filed under Uncategorized
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  1. Ohhh so exiting, I’ve got my credit card ready.
    BTW, the buy link doesn’t seem to be working, it just takes me to my Paypal account and does not initiate a purchase. Don’t know if im the only one experiencing this…?

    Comment by The Fake Sartorialist — November 30, 2009, 4:45 am

  2. Oh no! Disaster. Sorry about that, it should be all fixed now… How embarrassing!

    Comment by Jonathan — November 30, 2009, 1:09 pm

  3. Looks great! Can’t wait to get hold of a copy. BTW – love the Star Wars/Abbey Lee/Victoria’s Secret post below. Brilliant! Xx

    Comment by Casey — December 1, 2009, 2:40 pm

  4. Thanks so much for all of the orders everyone. I really appreciate it! They’re all in the post and I’m fast running out!

    Comment by Jonathan — December 4, 2009, 1:45 pm

  5. You do some real good job! Keep on working !!
    Can’t wait to have my copy !!

    Comment by Samuel — December 4, 2009, 6:05 pm

  6. Mega excited.
    ordered now.

    Comment by BRADT. — December 7, 2009, 6:01 am

  7. omg.
    i just came here to get my weekly hit and ended up buying this without a thought….. it just happened

    Comment by bunny — December 7, 2009, 6:26 pm

  8. I just received mine today and it’s fantastic! I love how you chose the more architectural and structured outfits for the robots and the deconstructed, free-flowing looks for the zombies. Keep on keeping on with that visual deconstruction!

    Comment by Sarah — December 9, 2009, 11:32 am

  9. [...] genius behind these little equations also made a zine called fashematical which can be purchased here- and consists of “a collection of illustrations reinterpreting the stars of the catwalk as [...]

    Pingback by mathematics « goldzmine — December 17, 2009, 10:01 am

  10. hi, love your website,ur work was part of my inspiration to my tailoring fashion at rmit! just want to know if there is any copies left?

    Comment by tiffaeny — December 18, 2009, 11:41 pm

  11. Such a great idea, putting all of your fashematics equations into a book. I’m definitely buying it! Congrats!

    Comment by Kimberly — December 20, 2009, 11:40 am

  12. Hi Tiff – thanks! IzRock have printed a few more copies, you can buy one from them here – I hope you like the zine as much as the blog.

    Comment by Jonathan — December 20, 2009, 3:42 pm

  13. Someone who likes fashion, zombies, and androids as much as i do!
    Zombie/Android Karl Lagerfeld? GENIUS!
    Love your work. Look forward to more!

    Comment by Lixxsor — December 23, 2009, 11:25 pm

  14. I just received my copy in the mail – I absolutely love it! The illustrations are brilliant!

    Comment by Louise — December 29, 2009, 6:31 pm

  15. [...] aqueles que ficaram interessados, o livro pode ser comprado por aqui. O preço é $ 16, já com entrega internacional. Vale a pena! Autor: Alline Cury – Categoria(s): [...]

    Pingback by Matemática fashion | Bombom — January 6, 2010, 8:57 am

  16. I don’t like any of these designs. They don’t show any taste or style. Both the models and the designs are dead.

    Comment by Meg — January 8, 2010, 2:17 pm

  17. Great variation of math.Keep good work

    Comment by Serhan — January 26, 2010, 11:29 am

  18. [...] That’s a fashematic up there. I’m assuming you don’t need us to explain what it. Mr Fashmatic is Jonathan Zawada, an Aussie graphic design guy who works with Tina Kalivas and Ksubi, puts together a seriously bookmarkable design blog, has his own fashion comic, Petit Mal and has now turned the fashematics thing into a zine. [...]

    Pingback by HELLO MR FASHEMATICS | VICE FASHION BLOG — February 3, 2010, 6:06 am

  19. [...] einen eigenen Fashion-Comic namens Petit Mal zeichnet und nun dieses Fashematics Ding in einem Magazin [...]

    Pingback by VICE FASHION - HELLO MR FASHEMATICS « Vice Germany — February 3, 2010, 9:54 am

  20. [...] favorieten kan en zijn eigen mode-strip Petit Mal heeft. Van dit fashematics ding heeft hij nu een zine [...]

    Pingback by HELLO MR FASHEMATICS « VICELAND VANDAAG — February 9, 2010, 2:58 am

  21. All sold out :( any more coming soon?

    Comment by Wendy — July 15, 2010, 6:09 am

  22. I’ve just started working on a new one, so keep your eyes peeled for it over the coming weeks!

    Comment by Jonathan — July 15, 2010, 2:50 pm

  23. [...] Fashematical Zine (Click Here) [...]

    Pingback by Fashematics/Fashematical – Art Wednesday — July 21, 2010, 7:24 am

  24. Ha! Great can’t wait for it, it was money well spent.
    I especially liked the Karl sticker, which now proudly adorns my laptop.

    Comment by The Fake Sartorialist — July 21, 2010, 1:44 pm

gareth_pugh

Gareth Pugh, SS 2010 RTW

This was posted by Jonathan on the 26th of November, 2009 and filed under Gareth Pugh
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  1. ha! spot on.

    Comment by lysa — November 26, 2009, 7:52 pm

  2. This outfit looks good. I love how creative they are.

    Comment by Fashionista — November 27, 2009, 12:22 pm

  3. LOL, lovin’ the leggings/pants

    Comment by I'M THAT CHIQ — November 29, 2009, 11:29 am

  4. this blog never fails to surprise me… this is the best fashion blog i’ve ever seen…

    Comment by john — November 29, 2009, 11:36 am

  5. unique,and love it!

    Comment by rachma — November 30, 2009, 6:05 pm

victoria_secret

Victoria’s Secret, 2010

This was posted by Jonathan on the 22nd of November, 2009 and filed under Victoria's Secret
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  1. heel arious!

    Comment by tuba — November 22, 2009, 7:01 pm

  2. HAHAHA. i just did a post on abbey lee… but i have to admit, this is hilarious.

    youareashootingstar.blogspot.com

    Comment by Stacey Kelly — November 23, 2009, 4:33 am

  3. hahahah so funny!!!

    Comment by rene — November 23, 2009, 7:43 am

  4. This is so perfect, she does have absolutely scary teeth.
    Not to mention how garish the outfit is.

    Visit:
    The Fake Sartorialist Blog

    Comment by The Fake Sartorialist — November 23, 2009, 12:05 pm

  5. I know! I’m sure her poor teeth are the result of an unfortunate combination of angle and shadow but I don’t think any change to the lighting could fix the outfit.

    Comment by Jonathan — November 23, 2009, 2:09 pm

  6. haha! I love the outcome of it. What a gorgeous outfit.

    Comment by Fashionista — November 27, 2009, 12:10 pm

  7. Stunning! I envy your brain, coming up with a perfect visual synthesis like this.

    Comment by kathcom — December 4, 2009, 9:31 am

  8. same teeth

    Comment by helen neville — December 15, 2009, 9:16 pm

A big thank you to StyledOn who featured fashematics and did a little interview with me…


This was posted by Jonathan on the 22nd of November, 2009 and filed under Uncategorized


  1. Really interesting article, didn’t know anything about this blog other than its images before this. Can’t wait for Fashematical.

    Comment by The Fake Sartorialist — November 23, 2009, 12:13 pm

  2. This just made my day!

    Comment by Chelsea — November 23, 2009, 3:04 pm

  3. Genius! Especially good, this one.

    Comment by Le Fist — November 27, 2009, 4:02 am

  4. HAHAHAHA the smile. dead on. so perfect. dying!

    Comment by Elizabeth — March 16, 2010, 9:25 pm

  5. Poor girl. this she know a teeth was like that.
    LOL.
    Lilou

    Comment by enterrement vie de jeune fille — April 30, 2010, 2:19 pm

berhard_willhelm

Bernhard Willhelm, SS 2010 RTW

This was posted by Jonathan on the 20th of November, 2009 and filed under Bernhard Willhelm
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  1. I love your blog so much! can’t stop laughing. : )

    Comment by Nikko — November 21, 2009, 1:08 am

  2. Ahahahah brillant, as allways.

    Comment by coco — November 24, 2009, 3:38 pm

  3. Looks like a fungicide would take care of this one.

    Comment by kathcom — December 4, 2009, 9:36 am

  4. kkkkkkkkkkkkk o mais loco

    Comment by Jaene — December 5, 2009, 4:33 pm

berhard_willhelm2

Bernhard Willhelm, SS 2010 RTW

This was posted by Jonathan on the 17th of November, 2009 and filed under Bernhard Willhelm
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  1. awww now i am a little bit in love, you made me like a little bit of bernhard’s ss10 collection…

    Comment by horst — November 17, 2009, 2:17 pm

  2. It was a little underwhelming wasn’t it? At least all those leaves imply the promise of future growth!

    Comment by Jonathan — November 17, 2009, 3:21 pm

  3. Nice to see Dazzle Camouflage making an appearance! Seriously one of my favorite inventions, ever.

    Comment by susy — November 18, 2009, 6:09 am

  4. found your site through the StyledOn interview! love it!

    Comment by jesuschristsuperstar — November 20, 2009, 1:18 pm

  5. I love your page! I adore that TOTORO creature =D

    Comment by Nisa — November 20, 2009, 5:14 pm

  6. LMAO. Never have truer images been shown.

    Comment by Ika — November 20, 2009, 6:20 pm

  7. lmao. perfect.

    Comment by Dani — December 9, 2009, 1:45 am

wunderkind

Wunderkind, SS 2010 RTW

This was posted by Jonathan on the 16th of November, 2009 and filed under Wunderkind
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  1. this is soooo fab ! i never think that a strange flowers can be an inspiration of making such a superb dress !

    Comment by alita claudia — November 16, 2009, 5:31 am

  2. Seriously, your site has everything. A tongue-in-cheek but strong point of view on fashion plus the fun, frivolous side of it. I daresay yours is one of the most fabulous fashion websites yet!

    Bravo from Manila!

    Come visit me?

    http://ninaballerinaclosetobsession.blogspot.com/

    Comment by Nina — November 16, 2009, 6:42 am

  3. Hello! Very good job(this site)! Thank you man.

    Comment by JohnBush — November 16, 2009, 1:25 pm

  4. Haha! Love this! it’s cute!

    mind visiting my blog?
    http://crossingyouinstylesomeday.blogspot.com/

    Comment by Pj — November 18, 2009, 11:07 pm

  5. I love this! They did such a very good job on this outfit.

    Comment by Fashionista — November 27, 2009, 12:24 pm

Thank you to Vogue.co.uk for the mention!


This was posted by Jonathan on the 14th of November, 2009 and filed under Uncategorized

giambattista_valli

Giambattista Valli, SS 2010 RTW

This was posted by Jonathan on the 14th of November, 2009 and filed under Giambattista Valli
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  1. How you come up with these is a wonder! so funny, want to start a series of ’special link’ posts on the fake sartorialst, think I’ll start with some F.Sartorialist spotlight on Fashematics.
    Congrats on the Vogue.co.uk mention and the New York Times.

    Comment by The Fake Sartorialist — November 15, 2009, 1:34 pm

tokyo-ghetto_warriors

as commissioned for the Topshop blog; Inside-Out

Topshop Unique, SS 2010 RTW

This was posted by Jonathan on the 12th of November, 2009 and filed under Topshop Unique
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  1. Love this blog! Brilliant. So simple. So clever. Well done, Jonathan, you clever, clever boy.
    LFN

    Comment by le fist — November 13, 2009, 5:45 am

  2. Looks like she got tackled at the Harajuku District before running over to the runway.

    Comment by John — February 1, 2010, 8:58 pm