This is an odd one, but the very lovely people from Vita Coco asked me to come up with an equation for their drink. Look how fun it looks in it’s tetra pack! The similarity to this Margiela look from last season was inescapable, how could I say no??? Apparently there will be plenty of it to drink at the upcoming NYC and London fashion week on schedule shows…
This was posted by Jonathan on the 10th of February, 2010
I recently did a little interview with Vice Magazine which you can read here. They asked me to create a fashematics for them and this seemed like the perfect thing to me.
This was posted by Jonathan on the 9th of February, 2010
And filed under Vice Magazine
This was posted by Jonathan on the 6th of February, 2010
And filed under Givenchy
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Comment by plast!c — February 9, 2010 @ 7:17 pmThe lips and the shell have done this Givenchy look, that’s amazing! I appreciate your sensibility based on details of runway looks.

This was posted by Jonathan on the 2nd of February, 2010
And filed under Armani Privé
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Comment by lovethis6969 — February 2, 2010 @ 11:58 pmOMG. this is beyond hilarious. When i first saw photos from the Armani show i almost died. It is a fabulous look but she really does look like a silicon breast implant!! but a fashionable one
you hit the nail on the head. -
Comment by Lightning Heart — February 3, 2010 @ 5:14 ambahahahahahah genius!
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Comment by human highway — February 3, 2010 @ 10:14 amWOW this is a fantastic interpretation, gave me a nice laugh
well done! -
Comment by The Fake Sartorialist — February 3, 2010 @ 10:56 pmWhen double D just isn’t enough… you’ve gotta go full body.
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Comment by lisa — February 5, 2010 @ 9:09 amI love what you do it is really cleaver
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Comment by Heather — February 9, 2010 @ 9:30 pmIf only you had a $ for every hour spent pentooling.
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Comment by Jonathan — February 10, 2010 @ 10:32 pmI know… even a couple of cents would do!
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Comment by Marta mira alrededor — February 19, 2010 @ 6:42 amAB-SO-LU-TA-MEN-TE GENIAL!!!!

This was posted by Jonathan on the 27th of January, 2010
And filed under Chanel
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Comment by kathcom — January 28, 2010 @ 8:03 amOnly you could discern the inspiration behind Lagerfeld’s design. I think the man has lost his mind. After all, brains are made up of fat and Karl is so determined to stay thin that he looks like a mummified dandy. So maybe his brain is literally gone.
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Comment by susy — January 28, 2010 @ 8:25 amI woke up this morning to read the NYT and see some of this collection. I was SO hoping you would do something regarding the hair. It’s so……Bactrian.
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Comment by hhhoudini — January 28, 2010 @ 12:56 pmahah this one’s brilliant! you really cracked the nut of his inspiration
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Comment by Patricia Ann — February 19, 2010 @ 8:40 pmBram’s Dracula was totally the first thing I thought of when I saw that head gear for Chanel!
Thanks to Beyond the Runway, the Philadelphia Fashion Week blog for including fashematics in their top 10 fashion blogs!
This was posted by Jonathan on the 26th of January, 2010
The lovely and clever people at ilikemystyle had a fun Q&A with me, read it here.
This was posted by Jonathan on the 17th of January, 2010

This was posted by Jonathan on the 1st of January, 2010
And filed under Maison Martin Margiela
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Comment by alex — February 4, 2010 @ 12:39 amthis is fw07, not ss10
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Comment by Jonathan — February 4, 2010 @ 1:19 pmOops! Good work eagle-eyes, sorry about the mix up, all fixed now.

This is one of a series of equations I created for The Daily Beast, looking back at the past decade in fashion. See all 10 of them here.
This was posted by Jonathan on the 31st of December, 2009
And filed under Alexander McQueen
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Comment by James — January 7, 2010 @ 1:25 amAeon Flux FTW! They don’t come much higher cut than that….
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Comment by Maya — January 8, 2010 @ 10:34 amAHAHAHEHE.
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Comment by Anna Jane — January 23, 2010 @ 3:47 amGood Lord the end result is scary! I can see it invading my dreams tonight…
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Comment by Serhan — January 26, 2010 @ 11:21 amHey, i love the idea of your site
Good job

This was posted by Jonathan on the 30th of December, 2009
And filed under Pringle of Scotland
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Comment by Nadja — January 22, 2010 @ 1:16 amhaha whats the name of the first one again?? love this it reminds me on my childhood. it fits sooo good to the cardigan on the last one!! perfect.
xxx
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Comment by Jonathan — February 3, 2010 @ 8:07 pmSnuffleupagus!





as a huge fan of vita coco & margiela…thank u for this. simply awesome.
I love your site. It’s so fun to look over.
Amazing! So funny!