This is an odd one, but the very lovely people from Vita Coco asked me to come up with an equation for their drink. Look how fun it looks in it’s tetra pack! The similarity to this Margiela look from last season was inescapable, how could I say no??? Apparently there will be plenty of it to drink at the upcoming NYC and London fashion week on schedule shows…

Vita Coco!

This was posted by Jonathan on the 10th of February, 2010
And filed under
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. as a huge fan of vita coco & margiela…thank u for this. simply awesome.

    Comment by Nina — February 11, 2010 @ 12:32 pm

  2. I love your site. It’s so fun to look over. :D

    Comment by Erik — March 1, 2010 @ 7:41 pm

  3. Amazing! So funny!

    Comment by Camila F. — March 4, 2010 @ 3:51 pm

I recently did a little interview with Vice Magazine which you can read here. They asked me to create a fashematics for them and this seemed like the perfect thing to me.

Vice Magazine

This was posted by Jonathan on the 9th of February, 2010
And filed under
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


Givenchy, Spring 2010 Couture

This was posted by Jonathan on the 6th of February, 2010
And filed under
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. The lips and the shell have done this Givenchy look, that’s amazing! I appreciate your sensibility based on details of runway looks.

    Comment by plast!c — February 9, 2010 @ 7:17 pm

armani-prive

Armani Privé, Spring 2010 Couture

This was posted by Jonathan on the 2nd of February, 2010
And filed under
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. OMG. this is beyond hilarious. When i first saw photos from the Armani show i almost died. It is a fabulous look but she really does look like a silicon breast implant!! but a fashionable one ;) you hit the nail on the head.

    Comment by lovethis6969 — February 2, 2010 @ 11:58 pm

  2. bahahahahahah genius!

    Comment by Lightning Heart — February 3, 2010 @ 5:14 am

  3. WOW this is a fantastic interpretation, gave me a nice laugh :) well done!

    Comment by human highway — February 3, 2010 @ 10:14 am

  4. When double D just isn’t enough… you’ve gotta go full body.

    Comment by The Fake Sartorialist — February 3, 2010 @ 10:56 pm

  5. I love what you do it is really cleaver

    Comment by lisa — February 5, 2010 @ 9:09 am

  6. If only you had a $ for every hour spent pentooling.

    Comment by Heather — February 9, 2010 @ 9:30 pm

  7. I know… even a couple of cents would do!

    Comment by Jonathan — February 10, 2010 @ 10:32 pm

  8. AB-SO-LU-TA-MEN-TE GENIAL!!!!

    Comment by Marta mira alrededor — February 19, 2010 @ 6:42 am

chanel

Chanel Spring 2010 Couture

This was posted by Jonathan on the 27th of January, 2010
And filed under
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. Only you could discern the inspiration behind Lagerfeld’s design. I think the man has lost his mind. After all, brains are made up of fat and Karl is so determined to stay thin that he looks like a mummified dandy. So maybe his brain is literally gone.

    Comment by kathcom — January 28, 2010 @ 8:03 am

  2. I woke up this morning to read the NYT and see some of this collection. I was SO hoping you would do something regarding the hair. It’s so……Bactrian.

    Comment by susy — January 28, 2010 @ 8:25 am

  3. ahah this one’s brilliant! you really cracked the nut of his inspiration

    Comment by hhhoudini — January 28, 2010 @ 12:56 pm

  4. Bram’s Dracula was totally the first thing I thought of when I saw that head gear for Chanel!

    Comment by Patricia Ann — February 19, 2010 @ 8:40 pm

Thanks to Beyond the Runway, the Philadelphia Fashion Week blog for including fashematics in their top 10 fashion blogs!

Sorry for the gap in posts, things have gotten busy for me lately…

This was posted by Jonathan on the 26th of January, 2010

The lovely and clever people at ilikemystyle had a fun Q&A with me, read it here.


This was posted by Jonathan on the 17th of January, 2010

2007_maison-martin-margiela

Maison Martin Margiela, SS 2007 RTW

This was posted by Jonathan on the 1st of January, 2010
And filed under
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. this is fw07, not ss10

    Comment by alex — February 4, 2010 @ 12:39 am

  2. Oops! Good work eagle-eyes, sorry about the mix up, all fixed now.

    Comment by Jonathan — February 4, 2010 @ 1:19 pm

2003_alexander-mcqueen

This is one of a series of equations I created for The Daily Beast, looking back at the past decade in fashion. See all 10 of them here.

Alexander McQueen, SS 2003 RTW

This was posted by Jonathan on the 31st of December, 2009
And filed under
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. Aeon Flux FTW! They don’t come much higher cut than that….

    Comment by James — January 7, 2010 @ 1:25 am

  2. AHAHAHEHE.

    Comment by Maya — January 8, 2010 @ 10:34 am

  3. Good Lord the end result is scary! I can see it invading my dreams tonight… :(

    Comment by Anna Jane — January 23, 2010 @ 3:47 am

  4. Hey, i love the idea of your site
    Good job ;)

    Comment by Serhan — January 26, 2010 @ 11:21 am

pringle_of_scotland

Pringle of Scotland, Pre-fall 2010 RTW

This was posted by Jonathan on the 30th of December, 2009
And filed under
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter


  1. haha whats the name of the first one again?? love this it reminds me on my childhood. it fits sooo good to the cardigan on the last one!! perfect.

    xxx

    Comment by Nadja — January 22, 2010 @ 1:16 am

  2. Snuffleupagus!

    Comment by Jonathan — February 3, 2010 @ 8:07 pm